07 Oct

What you need to know in advertising today

Apple CEO Tim Cook is reiterating his call for new government regulations to protect consumer privacy from tech companies. The amount of information about individual users stored online and on their phones is enormous, Cook said in an interview with Vice News Tonight on Tuesday. The tech industry hasn't done a good job of respecting and protecting that data, he said.

“I’m not a pro-regulation kind of person, I believe in the free market deeply,” Cook said. But, he added, “when the free market doesn’t produce a result that’s great for society, you have to ask yourself: what do we need to do? And I think some level of government regulation is important to come out of that.”

Also, welcome to day three of Advertising Week.

Speaking during a panel at Advertising Week, serial entrepreneur Gary Vaynerchuk said that he thinks all of Facebook’s negative media attention actually goes over users’ heads, reports the Observer.

Facebook is warning its first business customers that hackers may have gotten their internal data, a stunning security lapse for a business-focused product. Some of the people potentially impacted by Facebooks latest massive security breach are the earliest business customers of its corporate chat app Workplace, according to emails viewed by Business Insider.

Here’s how the world’s largest property owner could bring big business to Foursquare’s latest $33 million funding round. Foursquare has just closed $33 million in funding from investors including Union Square Ventures, Korean search engine Naver Corp., and Simon Ventures — an investment group backed by the world’s largest property owner Simon Property Group.

Ex-Yahoo CEO Marissa Mayer wants to turn a funeral home where she held wild Halloween parties into a private women’s club. Residents in the area were not happy when Mayer threw the parties, and some are not any happier with the tech executive’s newest idea.

“They’ve been who they are for a long time”: Big brands are sticking with Barstool Sports after sexual-harassment claims. A Daily Beast article last week detailed allegations of sexual harassment and cyberbullying by Barstool Sports founder and chief of content Dave Portnoy, and Panera Bread and Dunkin’ Donuts have continued running ads on the site.

Source: https://www.pulse.com.gh/bi/tech/what-you-need-to-know-in-advertising-today-id8932996.html



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