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07 Oct

What you need to know in advertising today

Apple CEO Tim Cook is reiterating his call for new government regulations to protect consumer privacy from tech companies. The amount of information about individual users stored online and on their phones is enormous, Cook said in an interview with Vice News Tonight on Tuesday. The tech industry hasn't done a good job of respecting and protecting that data, he said.

“I’m not a pro-regulation kind of person, I believe in the free market deeply,” Cook said. But, he added, “when the free market doesn’t produce a result that’s great for society, you have to ask yourself: what do we need to do? And I think some level of government regulation is important to come out of that.”

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07 Oct

Can new divisions heal old agencies? (Transformation)

It looks like agencies are still having to work hard to carve out a role for themselves, and to persuade clients to work with them on more “upstream” thinking. These new units might also be a way to reinvent the charging model by offering services that are more easily categorised as consultancy, and so can be billed for as brainpower rather than man hours.

With big agencies getting even bigger – witness VMLY&R and Wavemaker’s origins in Maxus and MEC – there’s a need to offer clients an entry point on a smaller, more agile scale as a way to stave off the threat from consultancies, and to stop agency work from being commoditised.

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